Since the industrial revolution, the world has entered the era of industrial design. The traditional industry, including the revolution of handicraftsmen, has made the world industry go through the steam engine era, the digital age, the information age and today's artificial intelligence era. The inheritance and transformation of traditional industry need cultural confidence; the development of new technology needs innovative thinking of industrial design.
This topic discusses: cultural and artistic attributes of traditional industries, brand value of industrial products, environmental protection of traditional industries, and service experience of industrial products. It advocates the research idea of the integration of artistic creation and scientific and technological innovation.
XI Tao, A Professor and doctoral supervisor of School of Media & Design, Shanghai Jiao tong University; director of Institute of information design; visiting scholar of Central Saint Martin Institute of art, University of Alberta in Canada and University of La- in Australia; An Executive director of China Industrial Design Association and Vice president of education branch of China Industrial Design Association; A National subject review expert; He is an expert of Shanghai Education Evaluation Committee, chief editor of UPX collection, and academic editorial board member of core journals Packaging Engineering and Design& Art Research. He has been awarded the honorary Titles of China's Top 10 industrial design educators and China's Top 10 the Best Industrial Design Work Awards, as well as national excellent teaching material award, Shanghai Excellent Course Award, Shanghai excellent teaching achievement award, and Shanghai Jiao tong University Teaching and Education Award. Research directions: Cognitive and Information Design Research, Green Design Research, etc.