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Intercultural Module| Groupe PSA Engineer WANG Chaolun Invited by SPEIT to Deliver Lecture

As the world is still gripped by COVID-19, SPEIT has remained consistent in offering online classes for its students in cooperation with its partners from the academic and business communities. On the afternoon of April 15th 2020, Mr. WANG Chaolun, one of the founding members of the school-business club and an engineer of the auto user experience unit of Groupe PSA, met with over 80 sophomores of SPEIT via an online platform, where he delivered the first one of the Intercultural Module of SPEIT for this academic year, titled “Auto User Experience and Auto Design”, one of the signature courses as part of the school-business cooperation of SPEIT.

 

            Mr. WANG started the lecture by raising a question: what is user experience. Following various answers, he said that user experience is a general subjective feeling of users that can occur anytime anywhere as brand values are delivered to users in the form of products and services. Based on a few positive and negative case studies, he then elaborated on the existing 10 principles of design in the auto industry: preventing distraction that allows users to finish secondary tasks other than driving as quickly as possible, being easy-to-use, reducing mental burden for users, providing precise feedback in real time in interactions, putting function keys where users have a good vision to reach them, integrating position-like function keys, ensuring and highlighting key information, maintaining product consistency with homogeneity, restricting density, and tolerating user mistakes. In a series of scenario-based exercises, the students tested irrational auto designs and bad user experience with the principles that they just learnt, such as capacitive screen keys without force feedback, window lifting function keys with non-intuitive positions, and overly dense display screens. Maybe the philosophy of simplistic design can make products easy to use and hence deliver the best user experience in a world where everything is already so complicated.

 

             Many of the students expressed their opinions after the lecture. “The lecture was novel, relaxing, and enlightening. Mr. WANG updated my understanding of user experience. With regards to stereotype as one of the golden rules he introduced in particular which runs counter to my previous view, products should cater more to the general public which requires them to be more intuitive rather than novel or disruptive. So the lecture is really a good complement to our specialized courses as it has allowed us to catch a glimpse of the business community, design, and production,” said HUANG Tianyang.

 

           “We used to be so idealistic in our daily theoretical studies that we often couldn’t get what we had expected when it comes to real practice. But the ten golden principles that Mr. WANG proposed for greater user experience have renewed our thinking on products, filled the gap between theory and practice, and offered us new perspectives,” commented ZENG Hongchuan.

 

         As a signature course series for SPEIT’s school-business cooperation, Intercultrual Module is aimed at enabling its students to have an understanding of the latest developments across all sectors by offering them lectures to attend and opportunities to visit companies so that they can be better guided as they choose majors and set career goals. The initially arranged visits to many outstanding companies have all been unfortunately suspended thanks to the pandemic that broke out early this year, but SPEIT has filled the vacuum by organizing a series of excellent lectures, so that the students can keep updated on the latest developments and trends of cutting-edge technologies and all sectors, broaden their visions, and enrich their knowledge pool by simply staying at home.

 

 

 

Note: Mr. WANG Chaolun is an engineer of the auto user experience unit of Groupe PSA who graduated from the School of Electronic Information and Electrical Engineering of Shanghai Jiao Tong University in 2014, with extensive experience of many years in innovation research, human-computer interface, and user experience design.